References

Quiet endorsements
from the people in the room.

Most of our work happens behind the scenes. We operate under NDAs, support sensitive market-entry initiatives and advise leadership teams navigating growth decisions in Spain.

The references below are paraphrased and anonymised. Full references may be shared privately where appropriate.

Testimonials

“

Carmen quickly helped us understand how the Spanish market really works, who matters, where the friction was and what we should prioritise. Her perspective saved us time and helped us avoid pursuing the wrong route to market.

Founder

International technology company

№ 01

“

What stood out was the combination of local market knowledge, strong relationships and commercial judgement. Carmen was very clear about what was realistic, what wasn’t and where we should focus first.

Head of Partnerships

Adtech Company

№ 02

Industry Involvement

IAB Spain

Former President of IAB Spain’s Attention Metrics Commission

The Women in Programmatic Network

Member · Spain

Programmatic Spain

Antes de invertir: entender

A perspective on why understanding market dynamics, relationships and local context should come before investment.

Ecosystem

Agency Groups

WPP Media
Publicis Groupe
Omnicom Media Group
Dentsu
Havas

Independent Agencies

Mediaplus Equmedia
Irismedia
Avante

Publishers & Media Owners

PRISA
Unidad Editorial
El Confidencial
Vocento
Atresmedia

Experience

Experience across the Spanish digital ecosystem.

Over the last fifteen years, Carmen has worked across agencies, publishers, technology companies and advertisers, building partnerships and driving commercial growth in the Spanish market.

Deep experience across the digital advertising, media and technology ecosystem.

We support companies across the digital advertising, media and technology ecosystem.

AdTech platforms
Retail Media companies
MarTech vendors
Commerce Media businesses
Media owners

DSPs and SSPs
Attention and Measurement providers
Data and Analytics platforms
Publishers
Technology scale-ups

Considering a move into Spain?

Entering a market is easy.
Building adoption is harder.

If you’re evaluating Spain, struggling to gain traction or looking to accelerate growth, let’s start with a conversation.