Insights

Insights from the market.

Observations and insights from more than fifteen years working across AdTech, MarTech, media, agencies and technology in the Spanish market.

Why Market Presence Does Not Guarantee Market Adoption

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The First Five Conversations Every AdTech Company Needs In Spain

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Entering Spain Is Not a Translation Exercise

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External contributions

Antes de invertir: entender

A perspective on why understanding market dynamics, relationships and local context should come before investment.
Published in Programmatic Spain · The Women in Programmatic Network

Considering entering Spain