{"id":880,"date":"2026-08-06T17:49:25","date_gmt":"2026-08-06T15:49:25","guid":{"rendered":"https:\/\/www.cadeloadvisory.com\/?page_id=880"},"modified":"2026-09-10T13:14:24","modified_gmt":"2026-09-10T11:14:24","slug":"referencias","status":"publish","type":"page","link":"https:\/\/www.cadeloadvisory.com\/es\/references\/","title":{"rendered":"Referencias"},"content":{"rendered":"\t\t
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References<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Quiet endorsements
\nfrom the people in the room.<\/EM><\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Most of our work happens behind the scenes. We operate under NDAs, support sensitive market-entry initiatives and advise leadership teams navigating growth decisions in Spain.<\/p>

The references below are paraphrased and anonymised. Full references may be shared privately where appropriate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Testimonials<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201c<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Carmen quickly helped us understand how the Spanish market really works, who matters, where the friction was and what we should prioritise. Her perspective saved us time and helped us avoid pursuing the wrong route to market.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Founder<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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International technology company<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2116 01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What stood out was the combination of local market knowledge, strong relationships and commercial judgement. Carmen was very clear about what was realistic, what wasn\u2019t and where we should focus first.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Head of Partnerships<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Adtech Company<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2116 02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ecosystem<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Agency Groups<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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WPP Media
Publicis Groupe
Omnicom Media Group
Dentsu
Havas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Independent Agencies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Mediaplus Equmedia
Irismedia
Avante<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Publishers & Media Owners<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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PRISA
Unidad Editorial
El Confidencial
Vocento
Atresmedia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Industry Involvement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tLead of the Attention Metrics Commission at IAB Spain\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SELECTED PUBLICATIONS<\/h3>\t\t\t\t<\/div>\n\t\t
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Published in Programmatic Spain \u00b7 The Women in Programmatic Network<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/path><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t[Learn More]<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Experience<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Experience across the Spanish digital ecosystem.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Over the last fifteen years, Carmen has worked across agencies, publishers, technology companies and advertisers, building partnerships and driving commercial growth in the Spanish market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\"Logo_Adnami\"<\/figure><\/div>
\"Logo_GumGum\"<\/figure><\/div>
\"Logo_JustPremium\"<\/figure><\/div>
\"Logo_Strossle\"<\/figure><\/div>
\"Logo_Adcloud\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Deep experience across the digital advertising, media and technology ecosystem.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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We support companies across the digital advertising, media and technology ecosystem.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AdTech platforms
Retail Media companies
MarTech vendors
Commerce Media businesses
Media owners<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DSPs and SSPs
Attention and Measurement providers
Data and Analytics platforms
Publishers
Technology scale-ups<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Considering a move into Spain?<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Entering a market is easy.
Building adoption is harder.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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If you’re evaluating Spain, struggling to gain traction or looking to accelerate growth, let’s start with a conversation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook an Intro \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

References Quiet endorsements from the people in the room. Most of our work happens behind the scenes. We operate under […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-880","page","type-page","status-publish","hentry"],"yoast_head":"\nReferences - CADELO Advisory<\/title>\n<meta name=\"description\" content=\"Most of our work happens behind the scenes. We operate under NDAs, support sensitive market-entry initiatives and advise leadership teams navigating growth decisions in Spain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadeloadvisory.com\/es\/referencias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"References - CADELO Advisory\" \/>\n<meta property=\"og:description\" content=\"Most of our work happens behind the scenes. 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