{"id":816,"date":"2026-08-06T17:02:41","date_gmt":"2026-08-06T15:02:41","guid":{"rendered":"https:\/\/www.cadeloadvisory.com\/?page_id=816"},"modified":"2026-09-09T13:16:26","modified_gmt":"2026-09-09T11:16:26","slug":"sobre","status":"publish","type":"page","link":"https:\/\/www.cadeloadvisory.com\/es\/about\/","title":{"rendered":"Sobre"},"content":{"rendered":"
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Sobre<\/div>\t\t\t\t<\/div>\n\t\t
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Una boutique construida en torno
a una idea sencilla.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La observaci\u00f3n<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Construir un producto y construir un mercado son dos retos diferentes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Las compa\u00f1\u00edas que triunfan en Espa\u00f1a no son necesariamente las que tienen la mejor tecnolog\u00eda.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Son las que entienden c\u00f3mo se construye la confianza, c\u00f3mo se desarrollan las relaciones comerciales y c\u00f3mo se produce la adopci\u00f3n a nivel local.<\/p>

CADELO Advisory nace para ayudar a cerrar esa brecha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Carmen<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Founder-led, siempre.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CADELO Advisory fue fundada por Carmen Aparicio tras m\u00e1s de quince a\u00f1os trabajando en el ecosistema espa\u00f1ol de medios, tecnolog\u00eda y publicidad digital, construyendo partnerships y desarrollando crecimiento comercial.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A lo largo de esos a\u00f1os, un patr\u00f3n se repet\u00eda: una propuesta s\u00f3lida rara vez era suficiente por s\u00ed sola. El reto estaba en conseguir que el mercado la entendiera, la priorizara y, finalmente, la adoptara.<\/span><\/p>

Esa experiencia est\u00e1 en el origen de CADELO Advisory.<\/p>

Hoy ayudamos a compa\u00f1\u00edas internacionales a acortar esa curva de aprendizaje: entender antes el mercado, tomar mejores decisiones y evitar meses de prueba y error innecesarios.<\/p>

Cada proyecto est\u00e1 liderado personalmente por Carmen.<\/p>

Sin capas.<\/p>

Sin equipos junior.<\/p>

Sin intermediarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Principios<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Cuatro principios. Sin excepciones.<\/em>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Independencia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tSin comisiones por recomendaci\u00f3n ni intereses vinculados a ninguna plataforma o proveedor. Sin comisiones por recomendaci\u00f3n ni intereses vinculados a ninguna plataforma o proveedor. Nuestro criterio responde \u00fanicamente a los intereses del cliente.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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II.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Boutique by design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Trabajamos con un n\u00famero limitado de proyectos para mantener una implicaci\u00f3n senior y directa en cada uno de ellos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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III.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Quiet confidence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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No necesitamos hacer ruido para demostrar nuestro trabajo. Preferimos que los resultados hablen por nosotros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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IV.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Conocimiento local<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Trabajamos desde el mercado que conocemos. Las relaciones son reales, las conversaciones son actuales y el contexto se conoce de primera mano.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00bfPor qu\u00e9 Espa\u00f1a?<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Un mercado construido
sobre
relaciones. <\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Espa\u00f1a es un mercado donde las relaciones, la confianza y el contexto local siguen teniendo un peso importante en el crecimiento comercial.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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El \u00e9xito rara vez depende \u00fanicamente de la propuesta. Tambi\u00e9n depende de la confianza, la relevancia local, el momento adecuado y la capacidad de construir las relaciones y partnerships correctos.<\/span><\/p>

La adopci\u00f3n depende tambi\u00e9n de la relevancia local, el momento adecuado, el posicionamiento y la capacidad de construir las relaciones comerciales correctas.<\/p>

Ah\u00ed es donde CADELO Advisory aporta valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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C\u00f3mo trabajamos<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Cercano, personal, y siempre founder-led.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Cada cliente trabaja directamente con Carmen. Sin capas intermedias ni delegaci\u00f3n del conocimiento estrat\u00e9gico.<\/p>

CADELO Advisory trabaja con un n\u00famero limitado de proyectos al a\u00f1o para mantener una implicaci\u00f3n directa y dedicar a cada compa\u00f1\u00eda la atenci\u00f3n que necesita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Preguntas frecuentes.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\u00bfNecesito un equipo local antes de entrar en Espa\u00f1a?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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No necesariamente. Muchas compa\u00f1\u00edas comienzan validando la oportunidad y construyendo las primeras relaciones antes de contratar un equipo local.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\u00bfCu\u00e1nto dura un proyecto?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Depende del objetivo. Algunos proyectos se centran en evaluar el mercado y definir la estrategia de entrada. Otros requieren un acompa\u00f1amiento m\u00e1s continuado para construir acceso, partnerships o acelerar el crecimiento comercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\u00bfCon qu\u00e9 tipo de compa\u00f1\u00edas trabaj\u00e1is?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Trabajamos principalmente con compa\u00f1\u00edas internacionales de tecnolog\u00eda, medios y negocios digitales que est\u00e1n evaluando su entrada en Espa\u00f1a o quieren acelerar su crecimiento local. Nuestra experiencia m\u00e1s profunda se encuentra en AdTech, MarTech, Media Technology, Retail Media, data y el ecosistema digital.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00bfEst\u00e1s valorando entrar en Espa\u00f1a<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tHablar con CADELO \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

About A boutique built around a simple observation. The observation Building a product and building a market are two different […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-816","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout - CADELO Advisory<\/title>\n<meta name=\"description\" content=\"CADELO Advisory was founded by Carmen Aparicio after more than fifteen years helping AdTech, Media and Technology companies grow in Spain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadeloadvisory.com\/es\/sobre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - CADELO Advisory\" \/>\n<meta property=\"og:description\" content=\"CADELO Advisory was founded by Carmen Aparicio after more than fifteen years helping AdTech, Media and Technology companies grow in Spain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cadeloadvisory.com\/es\/sobre\/\" \/>\n<meta property=\"og:site_name\" content=\"CADELO Advisory\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T11:16:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cadeloadvisory.com\/wp-content\/uploads\/2026\/08\/Carmen-Aparicio-Cadelo-advisory-1024x776.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cadeloadvisory.com\\\/about\\\/\",\"url\":\"https:\\\/\\\/www.cadeloadvisory.com\\\/about\\\/\",\"name\":\"About - 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