{"id":1011,"date":"2026-08-12T17:21:17","date_gmt":"2026-08-12T15:21:17","guid":{"rendered":"https:\/\/www.cadeloadvisory.com\/?post_type=insights&#038;p=1011"},"modified":"2026-08-26T17:23:31","modified_gmt":"2026-08-26T15:23:31","slug":"las-primeras-cinco-conversaciones-que-toda-empresa-de-adtech-necesita-en-espana","status":"publish","type":"insights","link":"https:\/\/www.cadeloadvisory.com\/es\/insights\/the-first-five-conversations-every-adtech-company-needs-in-spain\/","title":{"rendered":"Las primeras cinco conversaciones que toda compa\u00f1\u00eda AdTech necesita en Espa\u00f1a"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La mayor\u00eda de los planes de entrada en un mercado empiezan con listas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuentas objetivo. Agencias objetivo. Anunciantes objetivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siempre he pensado que hay un punto de partida m\u00e1s \u00fatil: las conversaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No conversaciones de venta. Conversaciones para entender el mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las razones por las que muchas compa\u00f1\u00edas encuentran dificultades al entrar en un nuevo pa\u00eds es que asumen que lo entienden porque resulta familiar. Espa\u00f1a tiene agencias, medios, anunciantes y compa\u00f1\u00edas tecnol\u00f3gicas, como cualquier otro mercado. Desde fuera, el ecosistema parece f\u00e1cil de reconocer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La realidad tiene m\u00e1s matices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las din\u00e1micas comerciales son diferentes. Las relaciones tienen otro peso. Algunas organizaciones influyen mucho m\u00e1s de lo que parece desde fuera y las decisiones de compra siguen caminos que no siempre son evidentes hasta que has pasado tiempo dentro del mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso las primeras conversaciones importan tanto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una conversaci\u00f3n con un senior de una agencia puede ense\u00f1arte m\u00e1s sobre la realidad comercial que semanas de investigaci\u00f3n. Hablar con un publisher puede cambiar por completo tu visi\u00f3n sobre d\u00f3nde encaja tu producto. Y una conversaci\u00f3n con un potencial partner puede descubrir oportunidades que nunca aparecieron en el plan inicial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta etapa no buscas que te den la raz\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buscas entender.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los mejores procesos de entrada en los que he participado ten\u00edan algo en com\u00fan: dedicaron tiempo a comprender el mercado antes de intentar escalar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al principio puede parecer m\u00e1s lento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la pr\u00e1ctica, suele ahorrar mucho tiempo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Most market-entry plans start with lists. Target accounts. Target agencies. Target advertisers. Personally, I&#8217;ve always found that the more useful [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1011","insights","type-insights","status-publish","hentry","category-market-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The First Five Conversations Every AdTech Company Needs In Spain - CADELO Advisory<\/title>\n<meta name=\"description\" content=\"Most market-entry plans start with lists.Target accounts. 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